Very soon after the launch, the tabloids were filled with sorrow after devastating news that someone in the limelight had taken their own life. That same day I found out that a good friend of mine had also suffered a loss of similar proportions. As heartbreaking as it was, it has been a source of inspiration as I realised then and there that this business venture would be the perfect opportunity to raise some money for a good cause. So without further ado, I am proud to announce that a portion of our profits will be donated to Mind. It’s an honour to know that we, and you, are contributing to the fantastic work they do to provide a platform of support for those who suffer with metal health issues.